NEFF Skate Kitchen
Over the past year, I've had the pleasure of project managing the creation of NEFF's wonderful Skate Kitchen for C/O and Philipp & Keuntje.
During the pandemic, the kitchen has become a space that's no longer just about cooking: The kitchen is an office, school, hobby room and central meeting point. Philipp & Keuntje have taken this idea even a step further now, launching the world's first skateable kitchen for German high-end kitchen appliances manufacturer NEFF.
For the implementation of this international, digital campaign, Philipp & Keuntje (part of the FischerAppelt Group since 2019) have collaborated with Aachen & Margate based agency C/O.
C/O has acted as the cultural curator here, bringing together Hamburg architects Marketstudio with the UK Skateboarding Pro's from King Ramps, as well as director Alexander Basile with actors Laura Kaczmarek and Enrique Lorenzo, ensuring an authentic implementation.
In May 2021, the campaign will initially be launched in Germany, where it will be played out in digital moving image formats on all major platforms.
Live use at trade fairs and in urban hotspots is also being considered.